Luis Moran
Broker Associate
1560 Van Ness Ave Fl 2
2nd Floor
San Francisco, CA 94109
About Luis
Luis Moran has been helping buyers and sellers navigate Bay Area real estate since 2010, offering clear communication, market insight, and steady guidance throughout the process. He’s helped hundreds of clients successfully buy and sell homes and is recognized as a consistent top-producing agent known for his integrity and professionalism. Whether working with first-time buyers or high-end sellers, Luis focuses on delivering a smooth, transparent transaction from start to finish.
A San Francisco native, Luis graduated from Saint Ignatius College Preparatory, UC Berkeley, and the UC Berkeley School of Law. His deep local roots give him a strong understanding of the Bay Area market, while his legal background provides clients with a strategic edge in negotiations and contracts—a real advantage in an increasingly complex real estate environment.
In 2022, Luis founded the Moran Real Estate Group under the Coldwell Banker Global Luxury brand. The group reflects his commitment to high standards, offering tailored service and expert guidance to clients at every price point.
Outside of real estate, Luis is an active community leader and industry advocate. He has served on the Boards of the San Francisco Association of REALTORS® and the California Association of REALTORS®. He has also held leadership roles as President of the National Hispanic Organization of Real Estate Associates and Past President of the San Francisco Rotary Foundation. He is a member of the California Bar Association.
Luis brings deep local knowledge, strategic focus, and a personal commitment to every client. Whether you’re buying, selling, or exploring your options, he’s a steady and reliable partner every step of the way.
Languages
English, Spanish
Sierra Shields
Sales Associate
1560 Van Ness Ave Fl 2
2nd Floor
San Francisco, CA 94109
About Sierra
As a REALTOR® with Coldwell Banker Global Luxury and a proud Partner of the Moran Real Estate Group, Sierra brings a blend of expertise, dedication, and personalized service to every real estate transaction. With over 15 years of experience in the Bay Area real estate market, the team has successfully helped countless clients find their dream homes and make sound investments.
Sierra's background in Communications gives her a unique edge in the industry, allowing her to communicate effectively, navigate complex transactions with ease, and ensure her clients are always informed and confident in their decisions. Her approach is client-focused, treating each property as more than just a transaction but as a significant step in her clients' lives.
In recognition of her commitment to excellence, Sierra was honored with the Porchlight Shining Star Award for her outstanding work in relocation assistance. She leverages the collective knowledge and resources of her team to provide unparalleled service, ensuring that her clients receive the best possible outcomes. Her strong negotiation skills and in-depth market knowledge empower her clients to maximize their investments and achieve their real estate goals.
Languages
English
Victoria Surles
Sales Associate
580 El Camino Real
San Carlos, CA 94070
Victoria Yang Surles is a real estate agent who knows the business from the inside out.
Victoria is a real estate professional known for her sharp instincts, strategic thinking, and warm, client-first approach. With over a decade of experience in the tech industry and a Master of Science degree in Information Systems, she brings analytical rigor and a deep understanding of the fast-paced Bay Area market to every transaction whether buying, selling, or investing.
As an experienced investor herself, with properties in both the Bay Area and out of state, Victoria understands real estate from all angles. She is well connected with top agents across the Bay Area and is highly attuned to the nuances of luxury residential listings throughout the Peninsula.
Her background in interior design from Parsons School of Design adds another layer of value, allowing her to advise sellers on presentation and staging and help buyers see a property's full potential. Fluent in Mandarin and deeply networked both locally and internationally, Victoria is able to serve a wide range of clients with cultural fluency and clear communication.
A longtime resident of San Carlos and a mom of two, she offers intimate knowledge of local schools, neighborhoods, and the family-focused Peninsula lifestyle. Backed by Coldwell Banker and driven by an entrepreneurial mindset, Victoria is building a business rooted in trust, clarity, and results.
